NATURA "The Healthiest Pet Food in the World" Featured Brands: Innova, EVO, California Natural, HealthWise, Mother Nature and Karma Organic.

NATURA "The Healthiest Pet Food in the World" Featured Brands: Innova, EVO, California Natural, HealthWise, Mother Nature and Karma Organic.

How Natura Pet Products is Different.

No pet food company in the world makes natural pet foods like Natura. We use only high-quality ingredients: fresh meats, whole grains, all-natural fruits and vegetables, and complete vitamin and mineral supplements. For us humans, a diet of natural, wholesome food is essential to living a long healthy life. We believe this fundamental principle is true for your pet, too.

All of our dog and cat foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. And we never add artificial ingredients, chemical additives, by-products or fillers of any kind.

Our Pet Nutrition Philosophy Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"